2010 Advertising Discounts
You're in the driver's seat with our advertising discounts. Use as many as you
are eligible for or as few as you need. Some of them may individually sound a
little dinky, but piggyback a few together and you come up with some real
savings.
Discount Policy
With the exception of our Frequency and Prompt Payment discounts, the rest of
our discounts cannot be combined with each other. The largest discount will
apply.
Frequency Discount
A multi-issue contract helps build awareness and is one of the most effective
ways to promote your business. Advertisers placing ads in three or more issues
during a 12-month period are eligible for a frequency discount. To receive the
frequency discount, a contract must be signed and returned prior to the first
insertion deadline. Our frequency discount policy is very flexible, display ads
can be a mixture of sizes and still qualify for the contract rate and discount.
Camera-Ready Discount
Advertisers who submit completed (camera-ready) display ads by published
deadline and in accordance with Paint Horse Journal digital specifications and
official APHA records are eligible for a 15% discount. Ads for Stallion Alley,
Horses for Sale and other templated sections are not eligible for this discount.
• “Camera-ready” is an ad created and completed by an outside designer or ad agency and
requires no changes
• Billing statement will reflect details
• Prepaid ads are excluded
Materials On-time Discount
Advertisers that meet the deadline for sending new ad materials for PHJ
Graphics-created ads receive a 5% discount off the current month’s bill.
• Available for new ads only, this discount is not given for “pick-up” or “pick-up with
changes
APHA Regional Club Discount - Increased again for 2010!
Officially-recognized APHA Regional Clubs are eligible for a 25% discount on the
Breeders and Trainers advertising rate for ads placed in the Paint Horse
Journal.
Prompt Payment Discount
Advertisers who pay their bill by the 10th of each month receive a 2.5% discount
off the current month's bill.
• Billing statement will reflect details
• Prepaid ads are excluded
• Payment must be postmarked by the 10th of the month
• May be combined with any other discount
Multi-page Discount Package
This special pricing tier offers a 20% discount off the ad rate for five or more
full-page ads in a single issue. Each ad must match in design.