|
Issue |
Special Emphasis or
Advertising Promotion |
Advertising Deadline |
| January |
| |
APHA World Championship
Show Results
This issue features the wrap-up and results from the Open & Amateur World
Championship Show. Get 25% off a half- or full-page ad featuring a horse placing
in the Top 10 at that show. Discount is off contract or open rate. |
November 22 |
|
February
|
| |
APHA 50th Anniversary Issue
This issue is the introduction of APHA’s Anniversary year of events and sure to
be a collection’s edition. Share your history and contributions to APHA and the
Paint Horse breed and congratulate APHA on this milestone. Get a 25% discount
off the Member or General rate. This discount only available for
congratulations, retro- and historic-type ads. |
December 20 |
| March |
| |
Breeders’ Trust Stallion Showcase
Promote stallions enrolled in the APHA Breeders’ Trust for the 2012 breeding
season. The rate for a full-page/one Stallion ad is $650 and a half-page/one
Stallion is $420. Rates include production charges and one color image per
stallion. To be eligible to advertise in this section, stallion subscription
fees must be paid prior to the materials deadline. One stallion per ad. |
January 25 |
| April |
| |
2011 Performance Review/Top 20 Section
If you are a 2011 APHA Top 20, Honor Roll or Zone Winner, you are eligible for
great rates on half- / full- / multi-page ads in the April issue. The contract
rate with discount is $550 / $425 / $500 and the Non-Contract rate is $650 /
$525 / $700. |
February 22 |
| May |
| |
Farm & Ranch Business Special
More than 75% of Paint Horse Journal readers have purchased products or services
advertised in the magazine. Tap in to this loyal market by advertising your farm
and ranch buildings and equipment, software, tack, feed or insurance and other
associated business in the May issue. All ads will be grouped together in a
special section.Get a full-page ad for $600, a half-page ad for $420 and a
spotlight for only $100. |
March 23 |
| June |
| |
AjPHA World Championship Paint Horse Show Program
The Summer World Show Program is bound into the June issue of the
Journal and
distributed separately at the show. Surcharge rates apply in addition to regular
space rates. If you have a multi-issue contract, add the surcharge to your
contract rate.
AjPHA Show Program Full-Page Surcharge Half-Page Surcharge
Full Color $295 + space rate $160 + space rate
Two-Color $215 + space rate $135 + space rate
Black and White $190 + space rate $110 + space rate |
April 23 |
July
|
| |
Spotlight on Versatility / Show Fashion Guide
We’re offering two special discounts for the July issue. Advertise your ranch
versatility, team penning, ranch sorting, mounted shooting and competitive trail
horses for only $600 / $400 for a full-page / half-page ad.
If you have a show or Western clothing or accessory business, advertise it in
our special fashion section for only $600 / $420 / $350 / $100 for a full-page /
half-page / 1/4-page / spotlight ad. |
May 23 |
August
|
| |
Weanling and Yearling Showcase / Sale Event Discount
We're offering two more great discounts in August. Take advantage of our
traditional Weanling/Yearling section. This is a templated ad section and the
layout of each ad is set up in a predetermined format. Only $150, which includes
production charges and one color image.
You can also promote your Production/Breed Sale or Auction event at a great
discount. Reach the dedicated Paint Horse consumer when they are planning their
late summer and fall sales visits. The 25% discount is only available on
full-page ads. |
June 22 |
September
|
| |
AjPHA World Championship Show Results
This issue features the wrap-up and results from the AjPHA World Championship
Show. Get 25% off a half- or full-page ad featuring a horse placing in the Top
10 at that show. Discount is off contract or open rate. |
July 24 |
October
|
| |
APHA World Championship Paint Horse Show Program
The Open & Amateur World Show Program is bound into the October issue of the
Journal and distributed separately at the show. Surcharge rates apply in
addition to regular space rates. If you have a multi-issue contract, add the
surcharge to your contract rate.
Open / Amateur Show Program Full-Page Surcharge Half-Page Surcharge
Full Color $295 + space rate $160 + space rate
Two-Color $215 + space rate $135 + space rate
Black and White $190 + space rate $110 + space rate |
August 24 |
November
|
| |
Breeder Combo Package / Holiday Gift Guide /
Reining & Cow Horse Discount
We’re offering three special discounts for the November issue.
#1 - Advertise your stallion and breeding stock in both the November and
December issues, get more exposure, and save money. Buy a full page in the
November issue and receive a 25% discount on December’s full-page ad.
#2 - Retailers and e-tailers—get your gifts noticed by advertising in our
Holiday Gift Guide for only $600 / $420 / $350 / $100 for a full-page /
half-page / 1/4-page / spotlight ad. Let us deliver your products and
information to our horse-loving readers so they can shop from the comfort of
home.
#3 - If your breeding or training program focuses on working horses, get a 25%
discount on a full-page ad advertising your reining and cow horses in this
issue. |
September 25 |
| December |
| |
Annual Stallion Issue
If you started your stallion's promotional campaign with an ad in the November
issue, you get a 25% discount on the same ad for the popular stallion issue. |
October 25 |
| January 2013 |
| |
APHA World Championship Show Results
This issue features the wrap-up and results from the Open & Amateur World
Championship Show. Get 25% off a half- or full-page ad featuring a horse placing
in the Top 10 at that show. Discount is off contract or open rate. |
November 21 |
| |
If you use an ad agency to design and submit your advertisements
to the Paint Horse Journal, please be aware of Journal policies on late ads.
The deadline for agency ads received on disk (“camera-ready”)
from an ad agency is later than the deadlines published in the Rate
Card. The deadline for agency ads is typically five days later than
the regular materials deadline. A complete schedule of deadlines is posted in the
table above with adjustments made for dates falling over weekends.